Google Adwords Express

You are now able to advertise your business locally using Google Adwors Express This will allow you to choose a distance from your location, so that anyone searching for your product or service, within this location will see your ad. So if you choose a distance of 30 miles, then anyone searching within this radius will see your ad.

This is a new dimesnsion to the normal google Adwords campaign. So if you deliver leaflets in your area for lead generation, you are now able to use PPC locally either instead of or in conjunction with, other forms of advertising. With the amount of people searching the internet set to double over the next 2-3 years, you need to start advertising on it, as these people are searching for answers, products or services on the Internet.