Enhanced Ad Sitelinks

Google have been talking about, how useful ad sitelinks can be within an Adwords campaign. They give users more options, and deliver advertisers more clicks. On average, the clickthrough rate is 30% higher for ads with sitelinks than those without. Google continued experimenting with new ways to make sitelinks even better. It works by incorporating text from ads in your account that are related to your sitelinks. The easiest way to understand things is with an example:

Say you've created sitelinks for your pizza restaurant campaign, and your ad displays sitelinks as shown here:

Now, let's say your account also includes the following text ads:

With this enhancement, your ad could now look like this:

To be eligible, your ad with sitelinks must show above Google search results (the top three positions) and your account must contain active ads closely related to the sitelinks in your campaign. What you are essentially doing is showing ads within ads.

In testing, people reported that ads with enhanced sitelinks were more useful and relevant, and clickthrough rates were significantly higher than the same ad with traditional 2- and 3-line sitelinks.

If you’re not already using ad sitelinks and would like to get started contact C.P.I Lead Generation and we will see how we can help.