Here are 9 quick tips for you, when using Google Adwords
- Include negative keywords in your campaign to stop your ad showing when you don't want it to.
Make sure you set your daily budget to what you can afford
Test and measure your ads to see which ones get the best results.
A good capture form on your website will make all the difference.
Make sure you use analytics in your website to track your visitors.
Use all the different types of matches for each keyword, Broad Phrase and exact matches
Always use at least two ads for ad group you create in Adwords. This is so you can split test and see which one performs better.
Think about your keywords from the customers view
- Use the google keyword tool
and type in "restaurants in london" and take a look at how many people
are typing in these keywords, in one month. Now try it with keywords
relating to your own business and see what QUALIFIED traffic you are
missing out on. Remember this is just one set of keywords! imagine if
you had 10 or even 100. Cool isn't it!
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