Recent changes to Adwords

Google has recently made changes to top ads that allows you to display more information where it’s most likely to be noticed which would be in the headline. By taking information from the first description line and moving it to the headline, Google found that they were able to create a better user experience and improve advertiser performance. In fact, they found that, ads with longer headlines receive a 6% average increase in click through rate compared to the same ads with a standard headline and description. To increase the chances that your ad will appear with the longer headline, make sure that description line 1 is a complete phrase or sentence and ends in punctuation (e.g., a period or question mark). This will push your first description line up and show with the headline.

All your ads that appear in the top three positions above the free listings will now look like this

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